iheartmatilda is the brainchild of family and friends who all love fashion. We all have different and individual styles, but we all agree on what’s beautiful and fashionable.

We’re a group of vintage-, classic-, and trendy-clothes wearing people but we all have an appreciation for each other’s choices.

Living up to her name, Matilda, whose lovely name of German origin means strength in battle, personifies grace under pressure and fearless personal style.

Matilda’s look is crisp and distinct, but not repetitive. Matilda is bold in her choices, but not outrageous; She is sweet but never boring.

She favors clothes injected with quirk, with humor, with reference to the past. She mixes and matches; Matilda loves fashion, but she knows that fashion is supposed to be fun, not taken too seriously.

‘I highly recommend girls out there to shop at iheartmatilda! They have the most stylish dresses, tops, and bottoms at an affordable price! Another plus thing is that their owners are not only chic but are also super friendly and accommodating!’ - Bianca Sing, fashion blogger, http://biancasing.blogspot.com

‘The weather has been gray and gloomy in New York lately and it's making me crave color. So I'm really digging these chic separates by I Heart Matilda that come in invigorating, poppy hues.’
- Celine Novenario, NY-based blogger, http://www.thechiconomist.com